The Effect of Perceived Ease of Use and Perceived Enjoyment on Customer Trust and Loyalty in Online Food Delivery Service

Competition in the online food delivery industry is getting tougher. Hence, companies must increase customer trust and loyalty to continue compete. Factors expected are perceived ease of use enjoyment. The research aimed determine whether there an influence between enjoyment on service Indonesia, with as a mediating variable. applied quantitative method, using SEM WarpPLS 7.0 software. In addition, unit analysis was users services various cities Indonesia purposive sampling. Using questionnaires, obtained 215 participants. Then, data done by testing inner outer models. results show loyalty, intervention All relationships found be positive. Perceived have positive significant effect Indonesia. Similarly, affect positively significantly. Last, significantly influences